Vermont Wood Products
Your source for small-scale Vermont wood product businesses that produce “Vermont Made” products

 

Home

Resource Directory

Forest Stewardship Council

About

Member Area
     What's New   
    Calendar of Events

    Newsletters
    Bulletin Board
    Publications
    Membership
    Member Discounts

News & Views

Links

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2007 Vermont WoodNet Survey Results

Your Marketing

Back to Survey Results menu

Which markets do you serve (check all that apply)?

Answer Options Response Percent
Custom 82.0%
Wholesale 39.3%
Retail 79.8%
Export 4.5%

 

Where is your primary market?

Answer Options Response Percent
Vermont 40.7%
New England 18.7%
East Coast 22.0%
Western US 1.1%
Other (please specify) 17.6%
  • New York, New Hampshire
  • We are trying to open up new markets across the US and beyond
  • Nationwide
  • everywhere
  • Nationwide U.S.
  • entire US
  • Where my friends and relatives live
  • entire US 
  • United States
  • Continental USA
  • Northeast US & Canada
  • NA - we manage the growth and harvest of trees/lumber.
  • west coast
  • National
  • US
  • USA

 

What types of marketing work favorably for you (check all that apply)?

Answer Options Response Percent
Word of mouth/customer referral 92.3%
Internet 44.0%
My website 58.2%
Radio 4.4%
Print ads in magazines  8.8%
Print ads in newspapers 8.8%
TV 2.2%
Other (please specify) 30.8%
  • Galleries
  • shows
  • shows
  • shops where product is sold
  • Craft shows & sales
  • Consignment at Adam's Farm Market 
  • Fairs and Festivals where I hand out my brochures
  • Gallery
  • direct mailing
  • trade shows
  • Teaching
  • exhibitions, shows, editorial
  • Wood-Mizer referrals
  • MapleWood Gallery
  • Art and Fine Craft shows
  • we work with kitchen and bath design professionals
  • We'll step up advertising after we rehab another barn.
  • direct mail
  • Open Studio events 
  • work at maple wood gallery
  • Direct marketing
  • Manufactures web sites linked to us
  • Roadside visibility
  • art galleries
  • Local advertising in Stowe area.
  • craft shows and retail galleries
  • VT WOODNET
  • exhibition of rockers

 

Where should WoodNet/the Vermont MapleWood Gallery advertise? List outlets important to your business (please rank in order of importance):

  • Yankee Magazine

    VT Life

    Local newspapers

  • WoodNet/Gallery Web Site with a link to my site

  • Magazines and TV
  • New England based home type magazines
  • In Vermont Life

    In national travel magazines 
  • Vermont Life magazine
  • VT. Life

    VT. Guardian
  • Local ,local ,local local etc.....

    Establish a local reputation first,then build on that .
  • Not sure where you do advertise, as I've only seen a like though Keoing Cedar's webpage, but seems like any tourist type publications would be a good bet; lots of folks looking for made in VT type crafts, and too expensive for a small business to place an ad.  I'm thinking about Yankee Magazine, Vermont Life, etc. stuff like that.  Maplewood gallery should show up at VT rest stops with brouchure info for the Stowe area, and tourist maps, AAA guide books, and the like.  
  • vermont magazines

    newspapers ,cable tv home shows
  • National Hardwood Lumber Association
  • Woodnet advertising right now won't help us as we have very little lumber to sell.  In a few years it will help greatly to advertise our special hardwood flitches in publications read by custom woodworkers.
  • Vermont, New England
  • As you do now
  • Gallery

    1. Local print media

    2. Upscale home magazines

    3. Brochure racks

    4. Radio

    5. Web

    WoodNet:

    1. Tradeshows

    2. Web
  • Vermont Life, Northern Woodlands, Build /Design Magazines, NY Times, Other High-End outlets
  • Vermont and regional travel magazines and the likes of "Vermont Life".
  • first, identify salable and profitable product mix, that will tell you where. Woodnet members and staff should not make these determinations.
  • No comment
  • www.todl.com (trade only design library)
  • High-end magazines that would drive users to the website & then to woodworkers's websites
  • Website

    Website

    Website
  • Don't know
  • Not sure
  • Vermont Life magazine, Vermont magazine and new england travel publications
  • magazines  town papers? interstate rest stops
  • Vermont Life, Vermont magazine & various New Englang travel publications
  • the new yorker

    internet, pay per click
  • VERMONT LIFE

    ANY SKI AREA IN THE REGION
  • washington, DC
  • Rest areas, tourist information locations
  • I'm unsure
  • local newspapers

    local television

    tourist publications
  • lumber yards, internet
  • No idea.
  • Magazines
  • DO NOT HAVE INFORMATION FOR THIS
  • Tough to say, I really haven't researched this very well and have avoided advertising for the most part
  • bridal magazines; real estate brochures, ads; "Vermont" magazine
  • magazines, newspapers & tradeshows
  • Media targeting customers in metropolitan New York and Boston and Vermont second home owners.
  • Press releases - first; they are free, and unlike the adds ( i still haven't seen one ! )

    people read them

    times argus

    7-days

    free press
  • Vermont Life

    New Yorker
  • Rest area's on interstate and visitor centers
  • Vermont and New England magazines
  • Vermont / toursit magazines
  • People with more than average wealth
  • In vermont we would like to reach: Building Contractors, architects and large instutions like Colleges / Universities, Medical centers etc.
  • internet and publications for tourists coming to Vermont/Stowe, Vermont Welcome Center in Guilford
  • new york city
  • tourist traffic
  • 1 - NYC and Boston Design Centers

    2 - Tourism Books and Brochures
  • Vermont Life mag, and other high end publications that tourists heading to vermont may read.

 

Back to Survey Results menu